Marketing Intelligence Successes
The Technology Solution
ConceptSolutions provides its clients with Database Marketing solutions, with a focus on Marketing and customer account analysis. This allows clients to maximize their understanding of both internal and external customer trends as they relate to sales, customer service and revenue. Clients turn to ConceptSolutions to create and analyze company information about demographics, product affinity and usage, Prizm clusters and industry classifications (SIC), and general product and sales successes.
ConceptSolutions database consulting services can equip you with solutions that help you capture the type of data you need – whether it comes as click streams, surveys, registrations, transaction records, customer service activity, or from any touch point – then integrate it all into a revealing customer-centric view, which is the key to high-precision marketing and pinpoint customer management.
Campaign Management System
Campaign Management System (CMS), our flagship Marketing Intelligence product, is an enterprise-level marketing platform that combines a powerful marketing database, online campaign management, and robust reporting and measurement capabilities.
With CMS marketers have the power to:
- Centralize control of marketing programs, collateral, and data.
- Increase response to marketing campaigns - both online and offline.
- Integrate marketing channels.
- Encourage efficiency by automating many repetitive tasks marketers traditionally perform.
- Cultivate long-term relationships with customers, partners and media/analysts and decrease the costs of targeting them by building an extensive database of their preferences, actions, and purchases.
- Measure and analyze marketing results in real time to instantly discover what works and what doesn’t.
ConceptSolutions also offers unsurpassed service to ensure that our client’s implementation and continued use of CMS are hassle-free. We make the process simple. First, we get our customers up and running quickly through an engagement with our Solutions Experts. Next, they complete a comprehensive training course to become familiar with using the product. We also offer and recommend a variety of advanced courses tailored for experienced users. ConceptSolutions’ quality service and training will provide measurable performance and bottom-line benefits to your organization.
Campaign Management Data Warehouse
The Technology Solution: ConceptSolutions developed a data warehouse to capture television advertisements via an overnight electronic feed. These “creatives” are matched by time slot with Nielson Media Impressions and Demographic Market Areas (DMA). The ads also are matched to recorded customer calls to an 800 number listed for the ad. This data warehouse has provided efficiency ratios and call center staffing models used by advertising executives and call center managers during a variety of advertising campaigns.
Collateral and Mailing List Management
The Technology Solution: ConceptSolutions worked with a leading Internet service provider to create a marketing database to manage its mailing lists and campaign collateral materials. ConceptSolutions created a Web-based application to work with the database to enable marketing personnel throughout the country to create campaign mailing lists and select collateral to be used for the campaign. Functionality also exists to allow the customer to make modifications, where necessary, to the collateral layout. In addition, the application has direct links to print shops, which enables a complete end-to-end collateral management system.
Mailer Optimization
The Technology Solution: ConceptSolutions, in cooperation with a leading mathematician, has developed a mathematics-based process to optimize a company's direct mail process. Through the manipulation of demographics, sales, and response rate data, this mailer optimization allows companies to better target direct mailings to specific customer bases and maximize response rates.
